A legendary collection since 1934 meets a new, bright blue hue. Mido has designed the new Multifort Multifort M Ice Blue specifically for urban adventurers. With its new colorway with vertical barl-like pattern dial, this resistant steel adopts a contemporary, stylish look. Offering an autonomy of up to 80 hours, the Mido Multifort M Ice Blue Ref. M038.430.11.041.00 designed for striding through the city and beyond. Mido completes this formidable everyday companion with the Caliber 80. This automatic movement fitted with Nivachoc balance-spring crafted impeccably. Thanks to its upgraded properties and shock-resistance, this automatic Swiss caliber ensures unparalleled reliability and accuracy.
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Mido Multifort M Freeze Ice Blue Ref. M038.430.11.041.00
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Mido draws its inspiration for the Multifort collection from the architecture of the famous Sydney Harbour Bridge. The Multifort and the Harbour Bridge are contemporaries, as both created in the 1930s. Offering the perfect combination of style and substance, function, and aesthetics, Mido celebrates this ultra-resistant, enduring monument with its instantly recognizable design features. But the robustness and exceptional longevity of this collection, which has been in production for the past 85 years, also define the Multifort as a creation that has stood the test of time.
Thanks to its 42mm-diameter and 11mm thick 316L stainless steel case, the Multifort M brilliantly weathers the passage of time. Its polished horns and bezel contrast with its satin-finished sides for an added touch of refinement. The domed sapphire crystal, with anti-reflective treatment on both sides, provides a clear view of the bark-textured ice blue dial. Perfect for both daily life and adrenaline-fuelled adventures, the Multifort M displays particularly useful information, including the day of the week and the date in an aperture at 3 o’clock. The hour and minute hands and the applied hour indexes present captivating surface contrasts. The vertical tree-bark texture mean accentuates the dial appearance in either darker or lighter depth depending on the light Top off with the minute rehaut, the watch lends a sporty vibe which balances with its otherwise elegant dial. Lastly, white Super-LumiNova ensures easy readability in the dark - essential for facing the urban jungle, whatever the circumstances.
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Geneva stripes pattern dial texture
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Reliable down to the tip of its brushed steel bracelet and folding clasp, the Multifort M features a case with a screwed case back and crown, and can withstand pressures of up to 10 bar (100 m/330 ft). Fit for everyday an everyday wear and is suited for any occasion.
Pack within the Multifort runs the caliber 80 of MIDO based on the ETA C07.621 with a full 80-hour power reserve. The Caliber 80 is considered in-house as MIDO is part of the Swatch group family, and the modified ETA CO7.621 features a Nivachoc balance spring with its frequency reduced to 21,600 Hz for and an improved mainspring capacity. The caliber 80 inside the watch makes it so value-driven as it hoods one of the highest-quality movements today at an exceptional price point.
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| SuperLuminova for Superb Glow In Dark |
SuperLuminova for Superb Glow in Dark Everything on the Multifort M Ice Blue Ref. M038.430.11.041.00 has been piece together beautifully in both the design and how its executed, offering incredible details that make it one of the most refined pieces in the collection. It further looks both sporty and reliable, with its heritage of a century worth of watchmaking prowess, and an undisrupted mechanical line since the early days. One can now be a very satisfying watch to wear the Multifort every day while still able to admire what ticks inside it now and then with unrivalled day-date legibility and 80 hours of power reserve.
